Introducing WCLAX Speaker Glenn Zucman

Glenn Zucman will speak on “WordPress for Writers” Sunday afternoon at 1:30 p.m. in the Daytona Room at WordCamp Los Angeles. “My first car, much like go karts, WordPress, and WCLAX, was hot! Haha, very hot,” Glenn explained. “My dad gave me his old Mercury Cougar. I put huge mag wheels and tires in the back and air shocks so the fenders would clear the wheels. When dad gave it to me it was white, but I painted it fluorescent orange!”

You’ll discover a new level of creativity at Glenn’s session and deepen your love for using WordPress as “a writing and creative tool.” Glenn’s session is geared toward helping attendees harness the right tools. “Sometimes our tools: like flaky air shocks, the wrong tool to fix the pulley, a problematic web platform, the wrong plugins, or too many plugins, can get in the way of the work we want to do,” Glenn said.

Glenn went on to share a story, “With my circuit training group in the gym the other day, the pulley came off one of the machines. Dina spent about 10 minutes trying to fix it by hand. Then Danny went and got a tool – a big screwdriver, that he thought would help him push the cable back onto the pulley. He spent another 10 frustrated minutes. Finally, he got a wrench that fit the nut on the pulley bolt and fixed it in about 1 minute,” Glenn recalled.

“The right wrench to fix the pulley is never going to make Dina, Danny, or I stronger, but it can empower us to reach our personal best,” he explained. “I think of WordPress and the other writing tools we have in this way. Ultimately the power of our writing comes from within us, not from any fancy tool. But the right tool can help us unleash our inner power.”

As Glenn seeks out those inner powers, he will survey the audience to learn about needs, interests, and questions and cover case studies of how some WordPress writers work. “We’ll look at different approaches to writing and different plugins and editing modes,” Glenn added. “I hope that by focusing on themselves as effective writers and communicators, and by choosing tools and techniques to unleash their strengths, that attendees to ‘WordPress for Writers’ will find themselves on the pole position of their career and personal goals.”

His dream car is definitely a convertible. “I’m driving a convertible Lexus now, so I really can’t complain,” Glenn said. “But I have to confess, I do sometimes dream of my old convertible Toyota Celica. It was a white car with a black rag top. It was my first convertible and I really loved that car. The sound of the rain softly hitting the cloth top was beautiful. Or, as long as you didn’t get stuck in traffic, you could actually drive in the rain with the top down – the windshield would sweep out a channel to keep you mostly dry.”

Glenn has plenty of stories to keep you entertained, so many that he’s almost forgotten some! “I’m pretty lucky to be driving a convertible Lexus, and as I’ve already told you, I still think of my sweet, old convertible Toyota Celica. On the other hand, until this moment, I really didn’t even remember that I ever drove a screaming orange Cougar with mags and air shocks. It was so cool back then but seems so ridiculous now. The air shocks would go out now and then and drop the fender onto the tires and I’d have to borrow my friend Gene’s tools to replace them,” he reminisced when asked about cars from his past.

Catch Glenn Zucman LIVE at WordCamp Los Angeles:

  • Topic: WordPress for Writers
  • Time and Date: Sunday, October 1 at 1:30 p.m.
  • Room: Daytona Room